www.tapperpress.com  - Tel.: +49 40 278 78 480

Global communication for better understanding

Pressebüro

Male attention: How to write about women’s issues concerns all journalists

In this workshop we

• practise the writing of short news and feature items
• improve leads - how to “sell” your story
• learn how to structure a story
• discuss the role of gender in stories and in media houses
• share practical tips of how to overcome issues of discrimination
• find new story angles to stories on women

Accurate, balanced reporting aims to show, not tell. - Be wary of clichéd reference to gender, ethnicity and age: Look for new and surprising angles to cover gender issues - all the time! - Don’t stereotype (“usual machismo/ feminist attitude”) - BUT: Don’t be excessively politically correct either (a female prime minister is still a prime minister, “women’s lib activist” is better than “representative of a western women’s right group”  - Use natural language (“elderly people”, not “senior citizens”, “poor” not “disadvantaged”) - Stereotyping is outdated and does not make a good story - but gender inequalities often do!

The workshop is conducted in english and suitable for developing and transitional countries.

This workshop was first conducted for INWENT, Hamburg 2008

“Reporting with gender awareness”
3-day -workshop.

„Stereotyping is outdated - look for new angles to cover gender issues”

Andrea Tapper

TEACHING JOURNALISM: WORKSHOP „REPORTING WITH GENDER AWARENESS“